Do you manage your own retail store? Although it might seem like those house-made flyers and never-changing front signs are doing the trick, you might be able to make your marketing more effective by working with a professional. I have owned my own business for the last twenty years, and I have made every mistake in the book. One year, I forgot to market early for Christmas, and I missed out on a few weeks' worth of sales opportunities. To make things easier for you, I have compiled together several articles about marketing. I hope that you can find what you need to make your business stand out.